Wonder, a pop culture and style platform for the youth market, celebrated its fifth anniversary via the event “Wonderfvl: #WonderTurnsV” held at Apotheka, Poblacion in April. Themed “I’m With The Band,” a throwback to 2000s punk rock, the night featured exciting games and great music with performances by crowd favorites Zild Benitez and crwn.
A bigger celebration at a bigger venue, the event reunited Wonder fam, friends and more who came in their best black, grown-up grunge and I'm-with-the-band 'fits. Guests gamely participated in a memorable Karaoke Night, where they gave the performance of their lives, and other fun activities such as a “How 2000s Are You?” quiz.
Wonder’s fifth year celebration also marks the exciting growth of Kroma PubCo, a digital publishing network, which enables cultures, creates content, sparks conversations and builds communities for the youth market, underKroma Entertainment.
“We're also celebrating how much we've grown in the last five years,” shared Head of Publishing Sarah Santiago during her opening speech.
“From a singular brand, we have evolved into a digital publishing business under Kroma Entertainment and have addedFreebieMNL, your one-stop destination for living your best life to our portfolio. This year, we launchedComplex Philippines, the authority on youth culture in the Philippines—particularly in sneaker culture, music, and sports,” she added.
Santiago said there's even more reason to celebrate because of the growing B2B business, Co:Lab, which also has a community of local digital brands.
“We are proud to call them our partners,” she said.
These partner communities include Unprude, a safe space where women can explore their sexuality; Pinoy food channel Lunchboxer, professional esports team for Mobile Legends, TNC Pro ML; the country's official gaming news channel and community forum, Pinoygamer; and the biggest travel community in the Philippines, DIY Travel.
In her speech, Santiago extended her heartfelt thanks to everyone who’s been part of the brand’s journey for the past five years.
“At Wonder and KROMA Entertainment, we have made it our mission to champion the Filipino and tell stories that are important to them. Real stories that represent and uplift every Filipino—men, women, and everyone in between. We hope you stay with us throughout this journey because we have a lot more in store for you for the rest of the year.”
“Wonderfvl: #WonderTurnsV” was supported by Y.O.U Beauty, ASUS, Unprude, VANS, and The Philippine Craft Kings.