Filipinos’ listening habit is becoming more and more borderless as we, especially Gen Zs listen to songs not only from the biggest stars of US, UK, or South Korea but also to up-and-coming artists hailing from different parts of the country, not just in Manila. These musicians are getting much younger too.
Meet 18-year-old joem of Davao City. This multi-instrumentalist and singer-songwriter first made waves when he won his first ever music competition, Globe Virtual Hangouts GoJAM On Stage Talent search in 2022. Then only 16-year old, joem made a brave feat after flying all the way from his hometown to defeat more experienced finalists.
After earning nods from music executives and producers, he was awarded a record contract with Kroma Entertainment, Inc. and released his first track, “Gustong Gusto Kita”. His soothing, lift-your-feet-off-the-ground voice in the chorus definitely convinces you, “napakaganda mo” (you’re so beautiful). Highly recommended when you want chill afternoon beats.
Now, one of the competition’s judges is multi-award winning producer, Brian Lotho who believed in the young blood by collaborating with joem for his new song, “Pangako” out now in all streaming platforms.
“A lot of producers are already working with talents from different parts of the Philippines but I have hope this pushes it even further. I wish for a time na there will be songs that’ll go big with different dialects. There’s so much talent here and most of them just need guidance,” says Brian.
“Pangako” takes on an upbeat tempo but with a melancholic undertone as joem sings of a love that’s lost and a broken promise. He’s holding on to hope even if it’s just a wishful thinking—the next anthem of every sawi, no matter where you are in the Philippines.
Kroma Entertainment, a Filipino tradigital entertainment company made this song possible. joem’s “Pangako” will be their first venture into domestic music distribution under the business unit, Kroma Music, headed by Denise Seva.
“This collaboration from a young talent in the South and a highly-regarded music producer in the center stage of the industry proves that OPM is gearing up to a new heights. No matter what an artist’s area code is, music can be made and can be heard —across the country, across the globe,” says Denise.
Support Filipino music. Listen to joem’s “Pangako” out now worldwide: joem.lnk.to/pangako
Follow joem online:
Apple Music: apple.co/3NKFQcy
Follow Kroma Entertainment online: