Home Buddies Facebook community and Nobi Home founder Frances Cabatuando is now an exclusive talent of Kroma Entertainment’s NYMA.
This diligent digital creative is “Mayora” to the 3-million strong Home Buddies Facebook community, which became a hit among kapitbahays looking for ways to make their living quarters better while staying at home.
The community was borne out of Frances’ Instagram account, Nobi Home, whereshe shares home improvement stories, solo living tips, and home finds. It was created two years ago at the height of the pandemic.
The former copy-based associate creative director is thrilled to work with NYMA and advance her current online career.
“I signed with NYMA because from the moment I met them online I really felt the same energy that I always carry with me. It feels like I’m working with myself except it’s me split into many different people. Whenever I work with them it’s so exciting, it’s like we’re doing something to change the world through the happiest, littlest things. It never feels like work!” she shared.
NYMA head Kat Bautista said the company will be behind Frances in further growing her community.
“Leading a crop of tanods, Frances has grown a community of 3 million Facebook virtual neighbors, and she’s just getting started. We are here to support her and make sure her dream of improving the homes and lives of every Filipino comes true,” Bautista said.
NYMA is a talent agency focused on nurturing trailblazers to break through all media spaces. Its vision is to be the home of the best Filipino talents in the country and the world. NYMA is among several brands under tradigital entertainment company Kroma Entertainment.